The Glitzy World of Public Relations


 
 
Caguas Pr
Florida Public Relations



 

 

Here from beginning to the end

Don Kausler, editor of the Anderson Independent-Mail, handed me his cell phone. It was Jim Willis, editor of the Birmingham Post-Herald.

"Well, Clarke," Jim said, "tomorrow is the last edition of The Birmingham Post-Herald. I wanted to be the one to tell you."

Jim thanked me for my contribution to the paper these past five years, and I thanked him for giving me one last shot at journalism.

He took me on in 2000, when I was 75 years old. Today, I'm 79 and still working, at least until I finish this piece.

I had a byline on page one of the first edition of the Post-Herald in 1950. And today, I have a byline in the last edition of my newspaper.

That has a nice ring to it, a real sense of closure, of completion, of rounding things out.

I remember coming to the old Post in 1948, a green kid just out of journalism school at the University of North Carolina.


BUREAUCRACY AND EVIL

Now a new exhibition in the city's Jewish Museum shows what the community has suffered over the last three centuries.

On display are old documents, photographs, identification papers, visa applications, petitions and public announcements -- things that give a flavor of everyday Jewish life in the Austrian capital. The show, which has already attracted considerable attention, may be the best-preserved collection of materials pertaining to Jewish life before the Holocaust.

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Never let the refs decide the outcome

PARKERSBURG —If anyone is subjected more to criticism than opinionated sports columnists, it is the referees who adjudicate sports events. Most of those events take place on one of the participating team's home courts before a highly-partisan crowd that views their team through rose-colored glasses and the opposing squad as the enemy. Anyone who was at or even watched on TV West Virginia University's Saturday night basketball game at the Coliseum against Georgetown will attest to the boisterous pro-WVU crowd. There was a seat in every seat. And this crowd came to make some noise and create a hostile environment for Georgetown. If every West Virginia basketball game — at least the meaningful ones —could witness the same atmosphere, WVU's already huge home-court advantage would be even greater.


Madonna the New Face of H&M

Pop superstar Madonna has been confirmed as the new face of Swedish fashion firm H&M's fall 2006 collection and will model their line on tour.

The singer will continue to be dressed for performances by designer Jean-Paul Gaultier but off-stage Madonna and her entire Confessions team, including the band, dancers and crew members, will be free to choose clothing from H&M's collection.

The singer says, "Partnering up with H&M feels like a perfect fit. We'll all get to express ourselves in our own individual ways."

H&M's head of design, Margareta Van Den Bosch, adds, "This is a thrill for H&M.

"Aside from being great fans of Madonna's music and fashion sense, we admire her ability to always be ahead of the trends in everything she does."

The singer has also designed a trendy tracksuit for H&M as a thank you to bosses who are providing the full off-stage wardrobe.


Licensed toPrint Money?

The topic was gun control, and she had just launched a very loud campaign against illegal and unregistered firearms. The interview went rather well, I thought — perhaps too well. After turning down her invitation to lunch as we finished up (I'm not much for having mahshi with my sources) I was heading for the door when she chased after me, her plump hand closed in a fist.

“Huh?" I thought. “She hasn't even read the story and she already wants to hit me?" She wanted to hit me, all right — with the LE 100 bill she was forcing into my palm.

Stunned, I looked back and forth between the cash in my hand and this self-proclaimed warrior against corruption. “There's nothing to worry about," she quickly reassured me with a mischievous grin. “You didn't stay for the mahshi, so this is to help with your transportation."

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CSU team to show its bulls today

With his thick brimmed black cowboy hat above his brow, Scott Martell proudly follows in his grandfather's boots. Martell describes his grandfather as a really good cowboy and believes the cowboy lifestyle was bred into him.

Though it's not always a leisurely life, it suits him well. Originally from Hudson, Martell has been around horses and cattle his whole life. So when picking a career, working with animals seemed natural.

"It's easier to get along with animals," he said. "They are a lot simpler and I'm a simple guy."

And while that may be the case, the cattle industry is not nearly as simple as one would think. As Martell puts it, people don't always realize the education that is needed to stay competitive within the industry. At one point, Martell considered becoming a veterinarian, but ended up switching paths.


New AutoUpLinkUSA Tool Links Dealer Inventory to Consumers' Cell ...

Texting the keywords into the phone's keypad as an SMS text-message and sending it to 48696 populates the inventory in full web richness right on the consumer's mobile phone. The displays feature rich content, multiple images and more. The consumer can then act upon the listing by texting or calling the dealer for an appointment or more information.

Additional values brought to dealers and to the consumers who want to buy vehicles from them from AutoUpLinkUSA's new association with Gumiyo are:

-- Far-reaching distribution of the dealership's online inventory across the web, including search engines and classified aggregators like Google, Oodle, Vast and others. -- Real-time connectivity connecting the dealership with buyers via e- mail, text-message, live phone call or all three -- Mobile home page which serves as a custom mobile dealer showroom -- Unique Go Code keyword shortcut to drive traffic to mobile listings -- Automatic data uploads of dealership inventory to Gumiyo.com through AutoUpLinkUSA -- Dealers can create listings from their mobile phone, e-mail, web browser or automatic feed -- Automatic keyword optimization for high search engine ranking and visibility -- Distribute listings via text-message, address books and personal contact lists -- Automatic saving of all messages and leads which are accessible through a personal MyGumiyo control panel.


NBA has swept Donoaghy under the rug, for now

Questions of integrity cut at the heart of professional sports. That's the general assumption, but recent controversies are proving otherwise. There's very little bleeding involved and business just goes on as usual. Right after last season's NBA Finals, the Tim Donaghy scandal broke. Everyone thought the league was in serious jeopardy and require years to repair the damage.

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