| De Beers Cuts Marketing Budget, Concentrating on male Consumer
De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.
Israel SEO Internet Marketing To Specialize In Real Estate
Jerusalem ----September 16...... Leyden Communications (Israel), Israel's most experienced and respected Internet Marketing, Internet PR and SEO (search engine optimization) organization has announced that it will expand it's Internet marketing and SEO activities in New York, Europe and Israel to include real estate. "Since 1995, Leyden Israel SEO Internet marketing has served many industries including public relations, advertising, hi-tech, Jewish non-profit, venture capital, b2b, jobs, employment, Israel governmental public affairs, consumer business, foods, tourism and travel, foreign markets, banks, commerce, telecommunications, special events, start-ups, investment, computers, Internet, education, medical, legal, health care, textiles, automotive, celebrities, entertainment, crisis communications, reputation management and real estate," said Joel Leyden, CEO of Leyden Communications (Israel).
LSSU issues 33rd Annual List of Banished Words
SAULT STE. MARIE - The wordsmiths at Lake Superior State University are giving back to English speakers everywhere with their 33rd annual List of Words Banished from the Queen's English for Misuse, Overuse and General Uselessness. On Dec. 31, 1975, former LSSU Public Relations Director Bill Rabe and his colleagues cooked up an idea to banish overused words and phrases and issue a list on New Year's Day. Much to the delight of language enthusiasts everywhere, the list has stayed the course into a fourth decade. This year's list derives from more than 2,000 nominations received through the university's website, www.lssu.edu/banished. Word-watchers target pet peeves from everyday speech, as well as from the news, education, technology, advertising, politics, sports and more.
18.5 million saw Sarah Harding ads
The Foundation for Chiropractic Progress (F4CP) has issued a report card on its work for 2006. Its accomplishments include reaching more than 18.5 million subscribers to major publications with a positive public-relations campaign; the development of a board of directors and an advisory committee representing a cross-section of the chiropractic industry; and major financial support from chiropractic suppliers, associations, schools, and organizations. • Public relations and advertising. The Foundation engaged the services of CPR Communications. Since July, the agency placed ads featuring F4CP spokesperson Sarah Harding, Ms. Fitness USA 2006, appeared in Sports Illustrated, Newsweek, U.S. News, Business Week, New York Times, and the Health Magazine and reached more than 18.5 million subscribers.
Sean 'Diddy' Combs Forms Groundbreaking Strategic Alliance With World ...
Diageo, the world's leading, spirits, wine and beer company, today announced a groundbreaking strategic alliance between Sean "Diddy" Combs and Ciroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs.
"Sean Combs has a proven track record of developing high-end brands and we expect his alliance with Ciroc to follow suit," said Debra Kelly-Ennis, Chief Marketing Officer, Diageo North America. "We are confident that Sean and his team are the right partners to further enhance the luxury profile of Ciroc."
As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.
Writers Guild of America
Killer law
A very poor single mother, the 28-year-old's home was a shack on a mountain near the town of Ocotal in Nicaragua. She made the best of it. The shack was spotless, the children scrubbed. She earned money by washing clothes in the river and making and selling tortillas. That nowast quite enough to feed her four young children and her elderly mother, so every few months González caught a bus to Managua, the capital, and slaved for a week washing and ironing clothes. The pay was three times better, about £2.60 a day, and by staying with two aunts she cut her costs. She would return to her hamlet with a little nest-egg in her purse. She bought herself one treat - a pair of red shoes - but she would leave them with her family in Managua, as they were no good on the mountain trails she had to go up to get home.
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