Consumer Public Relations

 

 Consumer Public Relations Florida Public Relations



 

 

CHEFS DIET(R) Introduces My Solution

NEW YORK, Nov. 15 /PRNewswire/ -- Chefs Diet(R), the leading meal delivery service provider based on the Dr. Sears' Zone Diet in the nation, announces the launch of My Solution -- a nationwide program that provides chef-prepared, gourmet frozen meals for as low as $9.99 per day*. Chefs Diet(R) created My Solution in an effort to offer programs that meet a wider variety of dieters' needs. Daniel Taugher, Director of Public Relations for Chefs Diet(R), recognized the need for a diet food delivery service for consumers seeking more economical alternatives to the company's higher priced fresh food alternatives.

"Over the past two years, we have received hundreds of requests from people who want to be on our program but were concerned with the financial commitment of our more comprehensive, fresh food services," said Taugher.


Israel SEO Internet Marketing To Specialize In Real Estate

Jerusalem ----September 16...... Leyden Communications (Israel), Israel's most experienced and respected Internet Marketing, Internet PR and SEO (search engine optimization) organization has announced that it will expand it's Internet marketing and SEO activities in New York, Europe and Israel to include real estate. "Since 1995, Leyden Israel SEO Internet marketing has served many industries including public relations, advertising, hi-tech, Jewish non-profit, venture capital, b2b, jobs, employment, Israel governmental public affairs, consumer business, foods, tourism and travel, foreign markets, banks, commerce, telecommunications, special events, start-ups, investment, computers, Internet, education, medical, legal, health care, textiles, automotive, celebrities, entertainment, crisis communications, reputation management and real estate," said Joel Leyden, CEO of Leyden Communications (Israel).


Effects of lax lending standards settling in

There are increasing signs that the subprime home mortgage pain is spreading to other forms of consumer credit, economic observers say.

On Thursday, the American Bankers Association released data showing that for many types of consumer loans, delinquency has reached the highest rate since mid-2001, when the nation was in the embrace of recession. Delinquency is defined as payments that are 30 days or more overdue.

"There has been an increase in certain categories of delinquencies," said Carol Kaplan, senior manager of public relations for the American Bankers Association. "We are seeing stress in housing-related loans and we anticipate that trend continuing."

.


De Beers Cuts Marketing Budget, Concentrating on male Consumer

De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.


The Editors

But this ranking means that the public bring completely different expectations to us than they do even to other public service broadcasters. And that was our experience last summer.

Unlike some of the scandals in commercial television where the public lost millions of pounds, the problems we uncovered at the BBC involved no commercial gain. Typically the stakes were small and the prizes nominal. But the public told us they still thought they were very serious. ‘You're the BBC,' they told us, ‘you're meant to be different.'

I agree. I agree passionately with that statement. So too do the overwhelming majority of my colleagues at the BBC. They were as surprised and angry as I was when we discovered the extent of the problem.

But the public told us something else as well: something encouraging.


My Turn: Why I don't 'shop Taos'

We all work hard for our money and try to spend it wisely. I will not make purchases based on a misguided sense of loyalty to "shop Taos." We want the best "bang for our buck" especially in these difficult economic times. It is not wise money management to spend more for something that is sold for less elsewhere. Many merchants in Taos do not seem to understand that with a global economy, consumers have many shopping options. Residents are not averse to driving to Santa Fe, Albuquerque or even Colorado Springs to get what we want in one shopping trip. The Internet has made it easy to order an item and get it within a matter of days (where we can even get our money refunded if the item doesn’t fit or we decide we don’t like it). Having worked retail to put myself through college and law school, I was taught: "The customer is always right." It’s about the customer, not what is more convenient for the merchant. Many of us are more than happy to "shop Taos" when merchants treat us as if they want our business and are willing to go the extra mile for us. When prices are reasonable (no one will argue with a mark up, but a 40-50 percent mark up?), when merchants make returns and exchanges easier, when they are willing to help me find what I want by ordering the size I need if they don’t have it in stock, I’m happy to spend my dollars here.


A&L takes hit and extends funding

The higher write-down raised the prospect that other banks might follow suit when they report 2007 results in the next five weeks.

"This is clearly not good news, and a sign of what we could expect from the other UK banks as we go into earnings season," said Ashley Stuart, an analyst at JP Morgan.

A&L shares fell by as much as half last year, amid concerns the credit crunch had forced banks to restrict lending to one another, following losses on low quality U.S. mortgages. It was this crunch that led Northern Rock to seek emergency help from the Bank of England.

A&L calmed fears in November by saying it had agreed a 4 billion pound, two-year financing facility with Credit Suisse.

It declined to comment on its latest funding details.



 

 

 

Link to us - Contact us