| De Beers Cuts Marketing Budget, Concentrating on male Consumer
De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.
SCI FI Channel Names Howe President
NEW YORK, January 17: Dave Howe, currently the general manager and executive VP of SCI FI Channel, has been named president of the NBC Universal-owned network. Howe will oversee original development, programming and marketing, global brand strategy and market development, strategic planning, media relations and SCI FIs recently launched public affairs initiative, Visions for Tomorrow. He will also oversee SCI FI Magazine and SCI FI Digital, the division that operates SCIFI.COM, SCI FI Pulse and DVICE.com. Additionally, Howe is tasked with launching a new global brand identity for SCI FI and driving the brands expansion and diversification strategy beyond broadcast and digital media. The company has plans to expand into new areas such as video gaming, mobile, licensing and merchandising and the youth market.
Pix Power, LLC Signs WDC Media as Agency of Record
LOS ANGELES, Sept. 27 /Christian Newswire/ -- WDC Media, the nation's fastest growing faith and values based public relations firm, announced it has been retained by Pix Power, LLC to facilitate public relations, strategic media relations, and marketing communications. "As a specialist in strategic faith-based media relations, WDC is honored to be named as the agency of record for Pix Power LLC" said Susan Zahn, founding president of WDC Media. "WDC is looking forward to a fruitful campaign that will create heightened brand awareness for our new client." Pix Power LLC has a mission to become the perfect complimentary revenue generating source for non-profit organizations, churches, causes and affinity groups. Pix Power has been developing its unique revenue sharing business model since 2003.
The Skico view on the big issues
How does the Aspen Skiing Co. gauge its performance over the last decade? How does it view the coming season? Is its role as an environmental activist in the ski industry worth the criticism that comes with the territory?
David Perry, Skicos senior vice president-mountain division, provided answers to 10 questions posed by The Aspen Times in an e-mail interview to kick off the coming season. (He couldnt tell us when this balmy weather will give way to the white stuff.)
Perry is the Skicos second in command. One of the first actions taken by Skico President and Chief Executive Officer Mike Kaplan last November when he took the helm of the company was to promote Perry as his right-hand man.
Perry is in charge of all ski operations and also oversees marketing, sales, events, ticketing, guest services and public relations.
Israel SEO Internet Marketing To Specialize In Real Estate
Jerusalem ----September 16...... Leyden Communications (Israel), Israel's most experienced and respected Internet Marketing, Internet PR and SEO (search engine optimization) organization has announced that it will expand it's Internet marketing and SEO activities in New York, Europe and Israel to include real estate. "Since 1995, Leyden Israel SEO Internet marketing has served many industries including public relations, advertising, hi-tech, Jewish non-profit, venture capital, b2b, jobs, employment, Israel governmental public affairs, consumer business, foods, tourism and travel, foreign markets, banks, commerce, telecommunications, special events, start-ups, investment, computers, Internet, education, medical, legal, health care, textiles, automotive, celebrities, entertainment, crisis communications, reputation management and real estate," said Joel Leyden, CEO of Leyden Communications (Israel).
ITEX Corporation Retains Two Top Chicago Marketing Firms to Expand ...
BELLEVUE, Wash., Jan. 24 /PRNewswire-FirstCall/ -- ITEX Corporation (OTCBulletinBoard: ITEX) , The Membership Trading Community(SM), a leading marketplace for cashless business transactions in North America, today announced it had retained two top Chicago marketing firms -- The Goodness Company and Sigale Public Relations -- to provide additional professional assistance to its franchisees in the rapidly expanding Chicago region by promoting member registrations. The Goodness Company will assist and support the ITEX franchise network in building their local businesses. The Goodness Company will begin by creating instrumental PR tools such as a PR Tool Kit and Press Kit, and will direct a monthly franchisee conference call in addition to developing tips on how to help franchisees secure optimal public relations and publicity for their businesses.
Sean 'Diddy' Combs Forms Groundbreaking Strategic Alliance With World ...
Diageo, the world's leading, spirits, wine and beer company, today announced a groundbreaking strategic alliance between Sean "Diddy" Combs and Ciroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs.
"Sean Combs has a proven track record of developing high-end brands and we expect his alliance with Ciroc to follow suit," said Debra Kelly-Ennis, Chief Marketing Officer, Diageo North America. "We are confident that Sean and his team are the right partners to further enhance the luxury profile of Ciroc."
As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.
The Sears Wish Book Catalog Inspires its Holiday Marketing Campaign
HOFFMAN ESTATES, Ill., Nov. 6 /PRNewswire/ -- Millions of Americans remember the Sears Wish Book catalog with excitement -- and the hours they spent poring over each page, circling the gifts they wanted both to give and to receive during the holidays. Now, this year's return of the historic catalog has inspired Sears' new holiday marketing campaign, which launched November 4. Led by the tagline "Don't just give a gift, grant a wish," the integrated marketing campaign features an expanded, more diversified, multicultural media mix, including national television and radio spots, magazine insertions for jewelry and tools, and increased online media, plus new sears.com functionality, Wishing Hours sales promotions and sweepstakes, direct mail, circular, public relations and, of course, catalogs.
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