| Downtown Partners dishes up tasty tourism bureau pitch
In truth, the Chicago Convention & Tourism Bureau has always been more about developing the city's lucrative convention business than it has ever been about attracting tourists. And in truth, the convention-development effort has become much tougher in recent years as other cities have grown savvier. Orlando and Las Vegas are two burgs that instantly spring to mind as aggressive competitors. So, it's not surprising the CCTB turned to Downtown Partners/Chicago to freshen up its marketing and advertising message and its logo, which has a suggestive lake wave woven through the word "Chicago." Jim Schmidt, a DP founding partner, the agency's chief creative officer and an ad man with a quirky sense of humor, has worked on campaigns for various other entities, including World Business Chicago, that were designed to spotlight Chicago amenities of interest to conventioneers.
ITEX Corporation Retains Two Top Chicago Marketing Firms to Expand ...
BELLEVUE, Wash., Jan. 24 /PRNewswire-FirstCall/ -- ITEX Corporation (OTCBulletinBoard: ITEX) , The Membership Trading Community(SM), a leading marketplace for cashless business transactions in North America, today announced it had retained two top Chicago marketing firms -- The Goodness Company and Sigale Public Relations -- to provide additional professional assistance to its franchisees in the rapidly expanding Chicago region by promoting member registrations. The Goodness Company will assist and support the ITEX franchise network in building their local businesses. The Goodness Company will begin by creating instrumental PR tools such as a PR Tool Kit and Press Kit, and will direct a monthly franchisee conference call in addition to developing tips on how to help franchisees secure optimal public relations and publicity for their businesses.
The Skico view on the big issues
How does the Aspen Skiing Co. gauge its performance over the last decade? How does it view the coming season? Is its role as an environmental activist in the ski industry worth the criticism that comes with the territory?
David Perry, Skicos senior vice president-mountain division, provided answers to 10 questions posed by The Aspen Times in an e-mail interview to kick off the coming season. (He couldnt tell us when this balmy weather will give way to the white stuff.)
Perry is the Skicos second in command. One of the first actions taken by Skico President and Chief Executive Officer Mike Kaplan last November when he took the helm of the company was to promote Perry as his right-hand man.
Perry is in charge of all ski operations and also oversees marketing, sales, events, ticketing, guest services and public relations.
In spotlight, 'fair taxers' push cause
Since 1999, a radical but intriguing plan to shred the patchwork-quilt federal income tax system in favor of a hefty national retail sales tax has languished in Congress. But as one of its champions, former Arkansas governor Mike Huckabee, emerges as a serious contender for the Republican presidential nomination, the so-called consumption tax has moved into the national political debate. That has energized a grass-roots movement looking to seize the moment for its cause. In the days before Thursday's Iowa caucuses, Americans for Fair Taxation has raised its profile, traveling around the Hawkeye State in a colorful bus, parking outside presidential candidate events, and handing out T-shirts and literature. Critics have long dismissed the consumption tax as a partisan nonstarter (of 71 sponsors in a Democratic-controlled Congress, 70 are Republicans), and contend its marketing understates its cost and potential side effects.
Emirates Post subsidiary, EMP, aunches 'Emirates Business Pages', a ...
The new directory has been designed to help business players obtain information or locate partners through a quick reference to a comprehensive and updated database of businesses and industries across the UAE. The key value addition of Emirates Business Pages is that it provides a search module by post box numbers. Since the PO Box number is the only constant element in a constantly changing business environment in the UAE, EBP has introduced this unique search option for more accurate results. 'Emirates Post is uniquely placed to provide the most accurate business data as it has a strong and exclusive database of business information, particularly through the P.O. Box network,' said Ahmad Tahlak, CEO, Emirates Marketing & Promotions. 'Emirates Business Pages are, therefore, poised to serve as an unmatched resource for obtaining updated local and regional business information.
Green To Gold Author Dan Esty to Keynote at Good And Green - The Green ...
HARTFORD, Conn., Nov. 1 /PRNewswire/ -- Leading green marketing expert and author of Green To Gold Dan Esty will give brands insight into how they can use their environmental strategy to innovate, create value and build competitive advantage during his keynote presentation at Good And Green - The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center. Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today's ecologically-concerned consumers through green marketing efforts. "Brands that simply see the eco-movement as a trend and do things that are green in symbolism but not in substance are taking a green-washing approach that is fundamentally unsuccessful as a strategy," says Esty.
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