| WNNJ'S Zach Martin: A Stern Replacement? New Rating Numbers Very ...
Zach Martin proven ratings booster for public relations firm K2 Global Communications and radio stations. New York, NY (PRWEB) August 8, 2005 -- WNNJ-FM (103.7) air-personality Zach Martin is on a ratings roll. In the last two books, Martin has made significant gains for a suburban signal with limited resources. He dominates in the key 25-54 male demo coming in a close second to Stern (signed with Sirius satellite radio) with an impressive 17.9 Share and in Sussex Martin Comes in Number three behind Stern. Martin's ratings have increased by 55% with persons 25-54, from a 28 to a 3.4 with a 12.2 share. Martin, on every morning (with sidekick Heather Donnelly and celebrity-bio writer Mark Bego on Mondays and Fridays) beat out every other New York station, including long-time am champion WABC.
MWW Group Selected by 'Iceland Naturally' to Drive U.S. Awareness of ...
NEW YORK, Nov. 5 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, today announced the addition of Iceland Naturally to its client roster. Iceland Naturally, an organization consisting of a branch of the Icelandic Tourist Board and the Icelandic Foreign Service OBS (Overseas Business Services), has developed a program to drive awareness and increase investor knowledge of the economic development and sustainable energy sectors of Iceland. MWW Group will work with Iceland Naturally to effectively position Iceland as a world-leader in the renewable energy sector, well on its way to being the first energy-independent country in the world by 2050. MWW Group's efforts will also illustrate the energy-related investment and trade opportunities available in Iceland for U.S.
BlinnPR Lists the Top Ten Lies PR Agencies Tell Their Clients and ...
NEW YORK, Oct. 3 /PRNewswire/ -- When a bestselling book about your profession is entitled "Toxic Sludge is Good for You!: Lies, Damn Lies, and The Public Relations Industry" it's obvious that your business has a rather dodgy reputation. But most of the suspicion that's directed at us concerns the way we shape the truth to serve our clients. According to Steven Blinn, president and CEO of BlinnPR, "What's not talked about as much are the lies that PR agencies tell clients and/or prospects." Yes, doing any sort of business requires the spewing of some polite fallacies to lubricate the wheels of justice, no wait I mean commerce. But there are fabrications that are particular to the PR business. You see them lurking, again and again, in the latest cut and paste press release announcing a new client win.
Goodbye, Retainers
After months of waiting for articles about her company to appear in newspapers and magazines, Ada Polla Tray began to ask herself exactly what she was paying her public relations firm to do. Tray launched the U.S. arm of her family's Swiss skin care company, Alchimie Forever, in Arlington, Virginia, in 2003. Eager to generate buzz, she soon hired a PR firm that promised meetings with editors, celebrity endorsements, and coverage in Us Weekly, Vogue, and Esquire. The proposition was so alluring that Tray agreed to pay the firm a $2,000 monthly retainer. It was a huge cost, but she figured it was worth it. She was wrong. Seven months and $14,000 later, the firm had gotten mentions of Alchimie's skin care products, which are sold in boutiques, spas, and doctors' offices, in only a few lesser known publications, including New York City magazine Gotham.
SCI FI Channel Names Howe President
NEW YORK, January 17: Dave Howe, currently the general manager and executive VP of SCI FI Channel, has been named president of the NBC Universal-owned network. Howe will oversee original development, programming and marketing, global brand strategy and market development, strategic planning, media relations and SCI FIs recently launched public affairs initiative, Visions for Tomorrow. He will also oversee SCI FI Magazine and SCI FI Digital, the division that operates SCIFI.COM, SCI FI Pulse and DVICE.com. Additionally, Howe is tasked with launching a new global brand identity for SCI FI and driving the brands expansion and diversification strategy beyond broadcast and digital media. The company has plans to expand into new areas such as video gaming, mobile, licensing and merchandising and the youth market.
CHEFS DIET(R) Introduces My Solution
NEW YORK, Nov. 15 /PRNewswire/ -- Chefs Diet(R), the leading meal delivery service provider based on the Dr. Sears' Zone Diet in the nation, announces the launch of My Solution -- a nationwide program that provides chef-prepared, gourmet frozen meals for as low as $9.99 per day*. Chefs Diet(R) created My Solution in an effort to offer programs that meet a wider variety of dieters' needs. Daniel Taugher, Director of Public Relations for Chefs Diet(R), recognized the need for a diet food delivery service for consumers seeking more economical alternatives to the company's higher priced fresh food alternatives. "Over the past two years, we have received hundreds of requests from people who want to be on our program but were concerned with the financial commitment of our more comprehensive, fresh food services," said Taugher.
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