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Mobil Travel Guide appoints Yesawich, Pepperdine, Brown & Russell for ...

Mobil Travel Guide, Americas trusted travel advisor since 1958, has named YPB&R Public Relations, Orlando, Fla., to manage national public relations for the Mobil Travel Guide and its entire family of travel publications.

Chicago, IL (PRWEB) January 12, 2004 --Mobil Travel Guide, Americas trusted travel advisor since 1958, has named Yesawich, Pepperdine, Brown & Russell (YPB&R), Orlando, Fla., to manage national public relations for the Mobil Travel Guide and its entire family of travel publications.

The assignment includes publicity and public relations for:
The debut of Americas Best Hotel & Resort Spas, a first-ever 128-page hard cover book highlighted by Mobils first-ever rating information on for hotel and resort spas and characterized by stunning photography and information about each spa presented in the book.


ITEX Corporation Retains Two Top Chicago Marketing Firms to Expand ...

BELLEVUE, Wash., Jan. 24 /PRNewswire-FirstCall/ -- ITEX Corporation (OTCBulletinBoard: ITEX) , The Membership Trading Community(SM), a leading marketplace for cashless business transactions in North America, today announced it had retained two top Chicago marketing firms -- The Goodness Company and Sigale Public Relations -- to provide additional professional assistance to its franchisees in the rapidly expanding Chicago region by promoting member registrations.

The Goodness Company will assist and support the ITEX franchise network in building their local businesses. The Goodness Company will begin by creating instrumental PR tools such as a PR Tool Kit and Press Kit, and will direct a monthly franchisee conference call in addition to developing tips on how to help franchisees secure optimal public relations and publicity for their businesses.


Asia prospects, free downloads stir MIDEM music mart

Levy's upbeat statement was music to the ears of the 9,000 movers and shakers of the music and digital technology worlds crowded into this chic Riviera seaside resort for the five-day trade show.

The mood at this year's MIDEM had been expected to be gloomy, with most recording labels struggling to survive and find new ways to make money. Widespread illegal downloading continues to hit their traditional CD market.

But the tone was distinctly more upbeat than expected as participants heard how many record majors were starting to embrace the fledgling advertising-funded music systems and other new commercial music channels.

The promise of new markets opening up, and China, which is this year's MIDEM's Country of Honour, is causing quite a stir.

China's vice culture minister Meng Xiaosi, who heads up the largest ever official Chinese delegation, is joining French Culture Minister Christine Albanel, to officially open the music festival.


Dan Savage Sells His Column (For Charity) This Week

Eric is a computer-security specialist who lives in the SF Bay Area and so, like me, is completely unqualified to advise anyone about anything. And here's his advice for you, NRFTG:

"Let me see if I have this right: You're offering your boyfriend what's probably the number-one straight-male fantasy, and he's bitching because it's not spontaneous?" asks Eric, rhetorically. "Basically, there are two possibilities here: (1) Your boyfriend is too dumb to live, and (2) he's sincerely worried that you just want to use this threesome as an excuse to fuck other women, and based on your letter, it sounds like you've given him some reason to.

"That said, seeing as much of the purpose of the exercise is for him to fuck other women, it's hard to see that he has any grounds for complaint on that score.


Qatar seeks African soccer talent

They (Qataris) have a lot of money, and this is better than just putting up new stadiums," said former World Soccer magazine editor Keir Radnedge.

Added sports economist Andrew Zimbalist of Smith College in Massachusetts: "They're endowing them with skills, they're giving them market exposure they might not otherwise get. ... I don't see how that's exploitative."

Others worry that Qatar's real aim is to enrich its own national teams down the road — something it has tried before. There also are fears the program may not have enough social safety nets in place for those young athletes who don't make the final cut.

"This might be a good idea for the very small number of kids involved, though few of them are actually likely to make it as professional players," said John Williams, director for the Centre for the Sociology of Sport at the University of Leicester.


LatinoLandia USA Garners 9 Wins at the 2007 Davey Awards

IRVINE, Calif., Nov. 20 /PRNewswire/ -- LatinoLandia USA celebrated its fifth anniversary in a big way with nine major creative awards at the recent International Davey Awards competition announced in New York. Among the most honored agencies with five Gold and four Silver awards, LatinoLandia once again demonstrated the exceptional creative and strategic strength of the agency's work, which has been at the core of its growth since 2002.

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